Fern & Flagstone is a Lansing, Michigan landscape company built on doing things right: good design, solid materials, and work that holds up over time. The rebrand was about bringing that same energy into how the company looks and feels. Clean, natural, and confident without overcomplicating it.
Grounded, Not Overdone
We leaned into the contrast that already exists in their work with a soft planting against structured stone, organic gardens paired with intentional paved layouts. The identity reflects that balance. The client wanted something that felt rooted and works across trucks, signage, print, and everything else.
A Fully Rebranded Website
The website launched alongside the new brand so everything hit at once. It’s straightforward, easy to navigate, and built around strong visuals and clear services. We provided a clean, custom structure that supports the work and leaves room to grow.
Trade Show Ready
With an upcoming trade show, we carried the new identity into banners, print pieces, and supporting materials so everything stayed consistent in person and online. The result is a full rollout of brand, site, and materials working together from day "one".
Check out the site: fernandflagstone.com
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